Today is the launch of the first major Christmas campaign from Alzheimer's Research UK.
For those of you in the UK, it will be aired this evening, Wednesday 16th November 2016 between 9:10pm and 9:20pm during the first ad break in 'I'm a Celebrity' on Channel 4. Thereafter it will be shown on various channels throughout the next 7 days.
Narrated by Steven Fry, this short video poses the question "What if Santa Forgot?".
Dementia can affect anyone, even those most special in our lives, but I believe that research has the power to change the future.